Tip Toey Joey

A labour of love, Tip Toey Joey shoes were developed by a doting dad who couldn’t find the perfect pair of shoes for his baby girl. Too restrictive, too hard to get on too easy to get off, too stiff, too hot, too slippery… the other shoes on the market left a lot to be desired. So Scott McInerney set out to design the very best shoe for his daughter Sofia and her growing feet.

Eighteen months and 30 designs later the revolutionary Tip Toey Joey baby shoe was born in Brazil. Arguably the most ‘healthy’ baby shoes on the market, Tip Toey Joeys are soft and non-restrictive and give support and protect baby’s soft and malleable foot bones – bones that grow faster during baby’s first three years of life than at any other time.

Each Tip Toey Joey collection, introduced every six months, is on the cutting edge of style and fashion while remaining true to the playful spirit of Children. Sold in better baby and Children’s boutiques around the world, from the US to the UK, Australia to Sweden.