Who is Noodoll? - This is how the story started... Noodoll lives in Noodle Town where everyone, and everything is made of noodles. He sings, dances and is the number one star of Noodle Town. Unfortunately for Noodoll, his carefree existence is disturbed by the troublesome Ricehead from the near by Rice Town where everyone and everything there is made of rice. As the superstar and namesake of the brand, Noodoll’s friendly, playful nature and positive attitude reflect the values of our brand and products. Noodoll is the brainchild of designer and author YiYing Wang. She created Noodoll as part of her masters course (an MA in Communication Design), she has written 6 successful books including Noodoll’s debut children’s book: Ricehead’s Revenge. YiYing set up the Noodoll studio with a vision of creating accessory designs supported by a playful narrative. Noodoll products are light hearted, uplifting and original, they are not only unique in decorative appearance but also in function.